Sir Martin Sorrell on the future of the communications business. Eye opening!
How do you generate viral heat for brands?
http://www.youtube.com/watch?v=3Nm_XchB8Z4
I was going through a forgotten folder on my laptop and came across this one and it struck me that this is actually something that hasn’t just been a slide deck but we have multiple examples of work that fits this philosophy that we have created at Jack in the Box Worldwide.
Where did ‘Horn OK Please’ come from?
My friend Mubashir did some research on this and posted on FB a couple of origin stories of the legendary ‘Horn OK Please’ on the back of every truck in India. Reproducing this here along with a third story that I heard from someone. Just think that this deserves a post because it is so(…)
Is BBM on iOS and Android a surrender or a very smart move?
RIM today announced that BBM will soon be available to iOS and Android users. My thoughts. A very smart move. For all those people who would want to switch to iOS or Android, this will actually help them stay because the one feature that works for BB is now being ported to other OSes and(…)
The Story of Me
http://www.youtube.com/watch?v=McbSptp5pOc”>http://www.youtube.com/watch?v=McbSptp5pOc
Statutory Warning : Please order at least two cups of coffee About 38 years ago, my parents conspired with my ancestors (God bless them) to call me Prashanth Challapalli. I have been exploring this rock ever since and the last 15 years have been spent dreaming up some really interesting things in the world of communications(…)
2013 Trends – A Discussion
This is related to my post yesterday on predictions on digital for 2013. One of my friends who I will call VV asked me a few questions. We had a nice little chat on FB about this. Thought it might make for interesting reading. Please let me know what you guys think. VV Read your(…)
6 Digital Predictions for 2013
#1. Content will finally come into its own. We will see brands investing a lot more in content and then driving it via media spends rather than just doing advertising / fan acquisition campaigns. #2. Facebook is rolling out 15 sec video ads in the timeline. We see a huge surge in brands therefore investing(…)
Ra.One : Kolaveri:: Selling : Seducing
Pardon the mathematical ratio but it just adds up (Pun intended). Ra.One spent millions of dollars. Kolaveri spent zero dollars. Kolveri beat the pants off Ra.One. For those who want to talk ROI, I offer no further explanation. None is needed. The question to ask is ‘Why did this happen?’ Ra.One had India’s biggest superstar.(…)
Kolaveri: The official story
I head Jack in the Box Worldwide, the digital outfit behind the monster called #kolaveri. This is the true story. Did we anticipate this rage? A little bit of it yes. Such a monstrous response? No. When we saw the video for the first time in office, we knew it connected across languages because everyone(…)
Word of Mouse: Story-telling in the digital age
I had an interesting tweetchat with my friend Suvodeep Das, the razor sharp marketing head of Kaya Limited. To keep it brief, the screenshot is attached here. Now Suvo is one of the smarter marketers who really understands digital and actually spends a lot of time and money on it for his business. That set me(…)